Pool and Spa Division Ads
Channel Marketing to Pool Distributors & Dealers
The ad at left was created to appeal to channel partners, stressing the benefits of working with Natural Chemistry. The ad at lower right was more directly aimed at end users, explaining product benefits.
Vehicle Wash Systems Division Ads
Reclaim Control -- Magazine Ads
Crafting an attractive, readable, compelling ad is only half the battle. Getting the electronic art to magazines is often more of a challenge, although most publishers now accept a wide range of electronic formats.
The advantages of transmitting art electronically are time and money savings. Typically, you'd need 5-7 working days to make film and color matchprints, then a day to overnight. You'd also order two sets of films in case of damage or loss... Now, you FTP some files that takes less than 20 minutes with no materials or shipping costs!
Pet & Home Solutions Ad
Matching Ads, Labels and Brochures
This new ad for the new lines of product from Natural Chemistry's Pet and Home Solutions division carefully matched their labels and literature for maximum impact.
This ad followed a "teaser" ad that featured the flea and the headline only. This ad formally introduced the product line to the US market.