New England Eye Center
Acuity
Quarterly update about achievements at NEEC and new treatments under development. This detailed newsletter also had some panache to reflect the character of the founder and director Carmen A. Puliafito, MD.
The hallmark of this project is the sharp writing and strong news orientation vs. standard self-promotion. This very active practice features outstanding clinicians who also are very much involved in groundbreaking research. The newsletter helps keep referring physicians, friends and other researchers up on developments.
This also is produced in only two colors on glossy stock. The goal is an attractive product without the expense of full color -- which is very appropriate and conservative since the important part is the information vs. the color.