"Enzo" Stuffed Characters
You're truly in a different league when you create a character to personify your product! People love characters -- and this turned out to be a genius move for this manufacturer of all-natural, enzyme-based, pool water treatment chemicals.
The "big" Enzo at left is about 18 inches tall. The little version, about six inches. Both have voice chips inside that give a little product pitch!
For the trade show in 2000 where Enzo was introduced, the company ordered four, 36-inch models! HUGE (and heavy).