New England Eye Center
Aesthetic eye surgery mostly is a non-insured, costly option that is all about style and beauty. The brochure needed to sell this must also have style and beauty.
Layered on that for us was making the brochure conform to a new trade color scheme and corporate style required by Tufts Medical Center of all its units as well as a long-standing brand for New England Eye Center.
We were directed by the surgeon as well as the hospital's new requirements and we produced this plus a companion piece in a different color scheme for marketing the physician's services through non-hospital outlets under contract. Those brochures needed to have a space for the local office branding and contact information!
Quite the tall, complex order for a 4x 9 brochure!